Bringing Healthcare Cash Plans in Rural Wales to Support the Heart of Welsh Communities
Meeting people face to face is one of the most powerful ways to understand their needs. Our Healthcare Cash Plans is built on these conversations, ensuring local healthcare is accessible and affordable.
That’s why we were proud to attend the Royal Welsh Show and the Anglesey Agricultural Show this year. These events aren’t just about livestock competitions or agricultural displays, they’re about celebrating our culture, connecting with people, and showing how a healthcare cash plan can make a real difference to everyday lives through our presence at Welsh community events.
A Celebration Of Welsh Culture And Connection
The Royal Welsh Show, held annually in Builth Wells, Mid Wales, is one of the largest agricultural events in Europe. It attracts over 200,000 visitors each year, with some years seeing closer to 250,000 attendees. Established in 1904, it has been a key part of Welsh heritage for over a century.
The Anglesey Agricultural Show, held in Gwalchmai, is a two-day celebration that draws 50,000 – 60,000 visitors annually. With livestock competitions, equestrian events, local food, and crafts, it’s a highlight for communities across North Wales.
Both events demonstrate the value of gathering in person to share experiences, build trust, and create solutions that work for rural communities at Wales agricultural shows.
Why Healthcare Access is Different in Rural Wales
Life in rural Wales comes with a strong sense of independence, but also certain practical challenges. Many families, especially farmers can’t take days off for illness because they are the only ones running their business. For them, timely access to healthcare is essential, and in many cases, access to medical care in rural areas can mean the difference between getting treated early or facing longer recovery times.
In some areas, delays to hospital appointments have been widely reported, as in Powys hospital delays. While Powys is just one example, the reality is similar for many market towns and rural communities across Wales.
The WHA Healthcare cash plan helps bridge this gap by providing cover for everyday healthcare costs, from dental check-ups to new glasses, physiotherapy sessions to unexpected treatments, so that people can choose where and when they get care without worrying about the bill.
Real Voices From Our Community
Our favourite part of attending the Royal Welsh and Anglesey shows was speaking directly with people about their healthcare needs.
“Attending the Royal Welsh Show and Anglesey County Show was a great opportunity for WHA to connect with fellow Welsh businesses and engage directly with our members. These events allowed us to raise awareness of our cash plans by WHA Healthcare, share recent updates, and strengthen our presence within the local community.” Conan Cavanagh
“Becoming a part of integral Welsh cultural events has been amazing, there are so many opportunities to connect with new and existing customers. Attending The Royal Welsh and Anglesey County Show is a reminder of the importance of community, being present with people face-to-face, and for me, communicating in Welsh!” Angharad Roberts
This is why Healthcare cash plans exist, to provide a simple, dependable solution for those who can’t afford to wait for care.
Standing with Welsh communities year-round
As a not-for-profit organisation, WHA Healthcare reinvests in our customers and the communities we serve, with simple, affordable healthcare at the heart of that mission.
From show grounds to market towns, we’re committed to being visible, approachable, and part of the conversation about healthcare in rural Wales. You can read more about how we support communities.
Looking Ahead
The Royal Welsh Show and Anglesey Agricultural Show might be annual highlights, but a healthcare cash plan works year-round to support people wherever they are. We’ll keep showing up because building healthier communities in rural Wales means being there, listening, and responding to what people really need, from farmers and small business owners to young families and retirees.
If you live in rural Wales, our healthcare cash plan can give you peace of mind that your everyday healthcare costs are covered, without the long waits or travel stress.
Discover how a healthcare cash plan could fit into your life. Find out more on healthcare cash plans.
